Forecast of a Strategic Product of a Pharmaceutical Industry in Pernambuco

Abstract

The Pharmaceutical Industry has been influenced by the market, regulatory policies and public health crises that have driven it to adapt to new scenarios and challenges, in order to survive and leverage business. The study analyzes the historical data of movement of a strategic product, of a pharmaceutical industry of the State. With this analysis, we intend to answer the question - How to develop instruments to carry out prescriptive and predictive analyzes of product movement and sales value of this product in order to support strategic decision-making? In order to answer the problem, the objectives are: In general, to carry out a prescriptive and predictive analysis of the product based on the historical sales database. Specifically, develop insights to verify the company's flagship product and sales performance, as well as predict sales value by creating time series prediction models. The study brought as a result an acceptable prediction of a specific product for stakeholders, generating discussions about the result and new proposals to apply the same strategy to different scenarios.